Our Philosophy

Clothing designed for your everyday


It might not sound like it, but making a decision like “what should I wear this morning” actually drains cognitive energy.

Studies show that our decision-making ability decreases significantly throughout the day. That means every decision you make means not having enough energy to make another one, no matter how small.

No wonder highly effective people like Barack Obama, Steve Jobs, Mark Zuckerberg, Ray Dalio & Albert Einstein wore simplified daily wardrobes.

That’s the core mission behind Obsidian: To create clothing worthy of being worn daily. Saving you time and energy so you can spend it on things that actually matter more than fashion. Like family, friends and work that can change the world.

We hope you enjoy these shirts as much as we like wearing them and designing them.

- The Obsidian Team